​Marketing is one of the most important aspects of any business.  In order for your business to be a success you not only need to keep bringing in new customers but also continually cultivate the customers you already have.  A good marketing approach is all about achieving these two goals.  Unfortunately, marketing can take a lot of time and effort and that can be a real problem, especially for smaller businesses.


If you’ve only got a limited amount of resources to begin with, allotting the time and personnel for what can be the complicated task of implementing a marketing strategy can become a real issue.  Fortunately, there are steps you can take to automate your marketing process so that you can achieve your goals without having to stretch your resources to the limit.


In today’s business world, marketing has stepped far beyond the traditional realm of print or media advertisements.  The internet has put a whole new spin on the entire concept of marketing and most marketing plans now involve everything from emails to blogging to reaching out to customers through social media.


Staying on top of all of those various avenues might seem impossible, but fortunately there are also a number of software packages and websites that you can use to handle the everyday grunt work of maintaining your company’s marketing plan.  You can farm out smaller tasks to virtual assistants, hire skilled writers and editors to put together your marketing materials and use various programs to send out targeted emails to reach your customer base.


All of these resources have options that allow you to put a marketing schedule in place and then have the various services step in and do their part at previously designated times.  This benefits your business in a number of ways.  Not only does it free you to put your own skills to use in other areas, it also allows you to tailor your marketing plan to suit both your company and your customers.


Depending on your particular goods or services, there may be particular times of the year that are busier for you than others.  With services like HootSuite and Elance, you can set up your marketing plan so that you are automatically reaching out to customers at these times, perhaps with special deals or sales that will help to spark interest even more.


Of course, even the best constructed automated marketing plan can only take you so far if you don’t plan properly.  Know your customers and what exactly they need from you so that you can give them what they want.  Your end goal as a business is to keep customers coming back for more.  Any good marketing campaign, whether automated or hands on, needs to function with this goal in mind.


Does this sound like something that would be out of reach for SME’s?  Not at all!  An automated marketing approach can work for any size of business as long as it is handled effectively and efficiently.  Having a business coach to help you along can be your first step toward automating your marketing, so don’t hesitate to look in that direction no matter how big or small your business may be.


Do you want to kickstart your 2016 year with a boost to your marketing and sales?

Signup for our iWahine Marketing & Sales webinar on Wednesday 20 January 2016 starting 11.00am.