It’s an easy mistake.

Most people make it.

Thinking marketing is too expensive.

And it can be. But not always.

As a business coach one of the key tools, I suggest for clients is Nurture Marketing.  What exactly is Nurture Marketing and why should you be considering it for your business?   Simply put, it is one of the most effective marketing approaches for any business, but particularly for SME’s that are generally operating on a tighter budget than their larger competitors.


In Nurture Marketing, you are reaching out to a target audience on a regular basis, feeding them information about your business and steadily growing a rich and active business relationship.  Think of it as growing a flower.  Simply buying the seeds and planting them isn’t enough, you need to continually care for those seeds, giving them water, light and everything else they need to grow.  If you do it right, you’ll eventually reap the rewards with a beautiful flower.


It’s the same thing in business.  If you want to have a successful business, it’s not enough to simply open a storefront or set up a website.  You need to reach out to prospective customers and cultivate a relationship, giving them the information, they need to make them want to learn more about you and continue to do business with you.


You can go about this in different ways, but the key is to deliver information in easily digestible amounts on a regular basis.  And the great thing about Nurture Marketing is that you can use it with various target groups, including prospective customers, already active customers and referrers.   That last group is particularly important, as referrals are the lifeblood of any business but are particularly important for small and medium-sized enterprises.


There are many different methods you can use for effective Nurture Marketing including email, direct mail and social media.  Basically, any way you can think of to reach out and get your information in front of people.  And what makes this type of marketing approach great for SME’s is that it doesn’t have to cost a lot.  Social media and email campaigns can cost nothing but still be extremely effective.  And direct mail campaigns can be inexpensive, using materials you might already have on hand.


So why should you be so interested in Nurture Marketing?   It’s a relatively easy and inexpensive way to get your name out there…but there are specific benefits as well.  You can educate people about what you have to offer, build relationships that can help to make you more successful, establish your credibility as a friendly, knowledgeable source that people can trust, and you can encourage people to avail themselves of your services, which ultimately results in more sales.

Building up those kind of relationships is important because people are far more likely to do business with companies they trust.  And more importantly, they are more likely to refer their family and friends to those kinds of businesses as well.  So you’ll be giving yourself a major leg up without having to break the bank.


​If you want to grow your business into a moneymaker, now is the time to act.  Consider the benefits of a Nurture Marketing approach and if you’re unsure about how to proceed, why not consult a business coach to help point you in the right direction.  Before you know it, you’ll be watching that tiny seed blossom into a whole garden full of healthy, profitable flowers!