Finding the best SME businesses can be a tricky process.  Viable markets can vary from location to location, with some parts of the world having needs for, say, agricultural services or independent recycling services, while others have a much broader opening in the retail market.  Your first step in determining the best type of small or medium enterprise to focus on is to check your local market and see where the greatest needs are.


With the growing number of SMEs blossoming across the globe, one area that has the most room for opportunity is general business support services, and specifically tech support.  Every business that is created needs help to get on its feet and that opens the door for business consultants, business plan developers and financial advisors to help those business owners get up and running.


Obviously, no business can hope to succeed today with the use of digital media and technology and that means they will need the services of someone who can understand the technological world.  IT professionals are in high demand everywhere you look, as business owners need help with everything from cloud storage to software and hardware management and maintenance.


In New Zealand today, as in many countries, tourism is big business and you’ll find that some of the best SME businesses are those that focus on the tourist industry.  Everything from hotels and B &B facilities to transportation services and tourist guide services are necessary to keep up with the demands of tourists and there can be many potentially profitable opportunities for SME owners in this field.


Another area of great opportunity for SME owners in New Zealand especially is agriculture.  The growing interest in eating healthy and the subsequent demand for all things organic has opened the doors for small farmers to grow and sell their own crops as well as rear their own animals for producing meat and dairy products.


Of course, this kind of hands-on industry isn’t for everyone but fortunately there are plenty of other directions you can go in if you are looking to start your own SME.  Surprisingly, the healthcare industry has created its own market for small businesses. With the growing expense of health services today people are looking for affordable sources for medical equipment and software and there is also a need for trained advisors to help them navigate the complicated paperwork involved in health care.


Again, as all of these businesses enter the marketplace, they need to promote themselves effectively and in today’s world that means availing themselves of the many advantages of online marketing.  This, in turn, has opened up a whole new market for web designers, SEO experts, copywriters and anyone else who has the expertise to help a business sell itself and its goods.


As you can see, the opportunities for creating an SME in today’s economy are almost endless.  In order to determine the best SME businesses, you simply need to find the areas with the greatest need and then figure out how your own individual expertise can help you to fill those needs.  Then you, too, can be a small business success.



Awhimai is a business coach and consultant passionate about women in business and leadership. Find out more at and